MEET THE TEAM

FSI’s team brings strong technical and strategic competencies to deliver innovative solutions and tangible impacts.

August Scherer

President

August Scherer

August founded Full Scope Insights (FSI) to meet the growing demand from organizations of all sizes for agile, analytically driven execution of strategic initiatives. At FSI, he leads Finance & Strategy, Sustainability, and Growth & Positioning engagements, and cultivates relationships with existing and prospective partners.

Previously, August served as Chief Financial Officer and Head of the ESG Committee at Impact Selector, a global net-zero technology company focused on reducing costs, enhancing safety, and lowering emissions for oil and gas service companies and operators. Before Impact Selector, he spent several years on the investment team at Turnbridge Capital, a middle-market private equity fund deploying capital and partnering with businesses across the energy service and technology markets. August began his career in the investment banking division of Piper Sandler (formerly Simmons & Company International), providing M&A advisory and capital markets execution for clients across the energy sector.

August holds an MBA, a BBA in Finance, and a Bachelor’s degree in Economics with a focus on Financial Applications from Southern Methodist University.

Lee Ballin

Partner &
Head of Sustainability

Bio

Lee Ballin

Lee brings over 20 years of experience working at the intersection of sustainability, business and finance. He is an expert on reporting, disclosure and sustainability strategy, as well as a thought leader and highly sought after speaker on a wide range of sustainability topics. At FSI, Lee leads the firm’s ESG Advisory Solutions where he crafts and implements sustainability strategies for clients, while helping them navigate the ever-changing ESG regulatory landscape and voluntary disclosure frameworks. As a former practitioner, Lee understands the challenges that companies face from a reporting and program management perspective and takes a pragmatic approach that helps them achieve their sustainability goals and objectives.

Lee began his sustainability career at Bloomberg, where he was a founding member of the Bloomberg Sustainable Business & Finance group. The group was the driving force behind integrating sustainability considerations into the firm’s operations globally and developing strategies to integrate ESG, climate and other sustainability considerations into the Bloomberg Terminal. Lee then transitioned to BloombergNEF providing research and data to help companies, investors and policy-makers navigate the shift to a lower carbon economy. More recently, Lee served as Managing Director at Deloitte providing ESG consulting and ESG reporting services.

He has served in multiple roles as a faculty member at New York University, both as an adjunct professor and advisor to the NYU Stern Center for Sustainable Business. Lee holds a bachelor's degree in Business Logistics from Pennsylvania State University and an MBA from NYU's Stern School of Business.

Huei-Ren "H.R." Pan

Partner &
Head of Human Capital

Bio

Huei-Ren "H.R." Pan

Huei-Ren "H.R." Pan brings over 25 years of experience as an international business executive who specializes in aligning Human Capital strategies with financial objectives. He excels in transforming corporate targets into comprehensive Human Resources roadmaps that optimize enterprise value and workforce productivity while managing costs. At FSI, H.R. leads the firm’s Human Capital advisory services where he serves clients in fractional & interim CHRO assignments, M&A integrations, systems & program implementations, and in developing leading edge talent strategies.

With extensive experience across public companies and private equity-backed ventures, H.R. brings a unique perspective in designing and implementing fit-for-purpose programs across talent management, compensation, benefits, safety, processes, compliance, and advanced HRIS & learning management systems.

Beginning his career as a geophysicist, H.R.'s professional journey evolved through roles in Health & Safety, M&A, and international Human Capital leadership, including living and working in six different countries while managing human resources departments across six continents. Prior to joining FSI, H.R. held leadership roles and managed special projects for several private equity-backed businesses (500-5,000+ employees) and spent over 16 years with Schlumberger (slb) in multiple senior positions, including Human Resources roles with global responsibility.

H.R. holds a bachelor's degree in Geological Sciences from the University of Texas at Austin. He has further enhanced his expertise with certifications in Human Resources Management from Cornell University and Executive Coaching from Coaching Australia. H.R. is currently based in Houston, Texas, where he resides with his wife and three children.

Marisa Flower

Director, Sustainability

Bio

Marisa Flower

With over two decades of experience in corporate sustainability, social entrepreneurship, and public policy, Marisa is a recognized leader in sustainability reporting and policy development. Known for her ability to craft and implement innovative, tailored strategies across various sectors, Marisa is both a strategic manager and creative ideator.

An accomplished writer, researcher, and project manager, Marisa has produced a diverse range of reports for both public and private organizations. She excels at designing and coordinating efficient processes for analysis and content development, seamlessly integrating efforts across corporate functions. Additionally, she has a keen ability to align messaging with client goals and vision, ensuring clarity and impact. Marisa’s unique blend of skills positions her at the vital crossroads of business, sustainability, and policy, where she drives transformative change and advances organizational success.

Ethan Krohn

Sr. Associate, Sustainability & GHG Emissions

Bio

Ethan Krohn

Ethan brings several years of experience in supporting client sustainability reporting programs and aligning with standards, regulations, and reporting frameworks such as the ESRS, GRI, SASB, ISSB, TCFD, ISS ESG, MSCI, CDP, and EcoVadis. In addition to analyzing complex quantitative and qualitative ESG data, Ethan has conducted extensive GHG emissions inventory work as well as limited assurance engagements of Scope 1, 2, & 3 GHG emissions data for private and public companies within the US and EU.

Prior to joining FSI, Ethan worked within the Sustainability & ESG Services team at BDO USA and BDO Germany, and began his career at Soly (formerly enie.nl), a solar energy company based in the Netherlands. Ethan has a BBA in International Business from the NHL Stenden University of Applied Sciences.

Kelly Neilon

Manager, Creative Design
& Marketing

Bio

Kelly Neilon

With nearly two decades of experience, Kelly Neilon has established himself as a seasoned creative professional in design and multimedia production. Over the past 19 years, he has developed expertise in web design, video production, and digital marketing, consistently helping companies enhance their brand presence. Kelly is known for managing multiple projects simultaneously while maintaining a sharp focus on detail and quality. His ability to blend creativity with strategic thinking makes him a reliable and valued partner in any project.

Sarah Baker

Consultant, Sustainability

Bio

Sarah Baker

Sarah is a public policy expert with a strong knowledge of regulatory, compliance and sustainability frameworks bringing over 10 years of experience in financial services, insurance, technology and government relations. At FSI, Sarah focuses on ESG Solutions that help clients navigate regulatory obstacles, develop sustainability initiatives, implement CSR reporting and execute strategies that deliver positive impact.

Sarah also serves as the CEO of the Consumer Credit Industry Association (CCIA), a resource and advocate for consumer asset & credit protection products & services. Previously, Sarah served as the Senior Public Affairs specialist for Tyler Technologies (NYSE: TYL) where she led ESG strategy and reporting. Sarah has also worked at the American Bankers Association where she led lobbying and advocacy efforts and the Institute of International Finance (IIF) as the liaison between the Executive Office and Capitol Hill. Sarah began her career in Washington, D.C. covering a variety of public policy issues.

Sarah holds an MBA from Southern Methodist University and a Bachelor of Arts in Political Science & International Relations from the University of Oklahoma.

Jeana Atkison

Graphic Designer

Bio

Jeana Atkison

Jeana Atkison is a graphic design expert with over five years of professional experience in the publishing industry. She has primarily worked in the education sector creating award-winning materials for individuals and families as a designer and project manager. Her focus is to create engaging and professional designs true to the brand of her clients.

In addition, Jeana works with non-profit organizations developing marketing materials and strategies. She has previously worked in the energy industry at the Idaho National Laboratory, and graduated with a BS in Psychology from Brigham Young University- Idaho.

Alex Parkinson

ESG Reporting Specialist

Bio

Alex Parkinson

Alex has more than 15 years of experience advising some of the world’s largest companies on ESG reporting and strategy. Alex previously served as a Senior Researcher for The Conference Board, specializing in corporate citizenship and philanthropy, and corporate communications. In this role, he was Executive Editor of the organization’s corporate citizenship and philanthropy, and marketing and communications publications. He is the author of more than ten publications focused on both corporate citizenship and corporate communications.

Before joining The Conference Board, Alex worked as a senior consultant in London and New York for a boutique ESG communications and reporting agency. His clients included well-known brands in Europe and the USA.

Brian Smelter

Consultant, Sales & Growth

Bio

Brian Smelter

Brian Smelter serves as a Client Sales and Growth Consultant at Full Scope Insights, bringing over a decade of experience in strategic sales and marketing. He specializes in top-of-funnel lead generation strategies, leveraging technology-enabled outreach solutions to enhance lead acquisition and customer growth for our clients. Before joining FSI, Brian held several key enterprise account sales roles in hardware-enabled SaaS companies, including Tourmo, Omnitracs, and Nike. His diverse background equips him with unique insights into the intersection of technology and customer engagement.

Brian earned his Bachelor of Business in Marketing from the Cox School of Business at Southern Methodist University (SMU).

MEET THE TEAM

August Scherer

Lee Ballin

Huei-Ren "H.R." Pan

Marisa Flower

Ethan Krohn

Kelly Neilon

Sarah Baker

Jeana Atkison

Alex Parkinson

Brian Smelter

Partner With FSI’s Industry Experts, Dedicated to Delivering Strategic Insights and Tailored Solutions That Drive Business Success